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02/09/2011
eLINIA takes to the ice with the Cardiff Devils

Leading ICT service provider sponsors local ice hockey team and long term customer the Cardiff Devils.

 
eLINIA, one of the UK’s fastest growing information and communication technology service providers headquartered out of Cardiff, is proud to announce it has become the newest sponsor of Cardiff Devils. As well as supporting the club as a whole, eLINIA has exclusive sponsorship rights to the Devil’s new star player Jeff Pierce, as part of its investment in the club.
 
Last season the Cardiff Devils finished second, level on points with winners Sheffield in the Elite League and reached the play-off championship final. As the Devils face off for a new season, eLINIA’s club sponsorship will see them enjoy a series of branding opportunities, including logos on the shoulder of all players’ shirts and a series of prominent banners visible to spectators in the arena and on Sky Sports. Through the exclusive sponsorship of Jeff Pierce, eLINIA’s logo will also be displayed on the back of Pierce’s shirt and on all digital idents concerning the player, once the new season gets underway in September.

As one of its local business customers, eLINIA powers the hugely popular www.CardiffDevils.com  website and online retail outlet, and has a close relationship with the team’s management. The company also provides the Cardiff Devils with a full Microsoft Exchange package, which ensures the club’s business systems are as solid as the team’s defence.

Paul Ragan, Chief Executive of the Cardiff Devils said: “eLINIA is a leading technology player and its services are a prominent seal of reliability. They’ve surpassed our expectations by providing a tailored solution for our IT needs and we are now delighted to be taking our relationship onto the ice in the form of this sponsorship package. We had a fantastic season last year, finishing joint top, and we look forward to bringing joy to our loyal supporters when the new season kicks off in early September.”

“The Cardiff Devils are not only a truly dominant force at home but a fantastic customer to have, so we’re delighted to take our association with the team to the next level with this sponsorship package. We’re eager to see our name in lights and under the ice, and hope to share the team’s successes with yet another great year!” added Adrian Rapps, Technical Director at eLINIA.

About The Cardiff Devils
The Cardiff Devils were formed in 1986 and celebrate their 25th anniversary season as Wales's most successful professional sports team. Combing speed, skill, passion and aggression perfectly the Devils are an electrifying brand. With a proud history behind them, the Devils are forging a bright future as a fantastic family sport, taking the fastest team sport in the world into a new home in Cardiff Bay within the next few years.

Photo by: Jenny Healey Photography